Peroni&Parise grows, evolves and renews. After a few years of focusing on organisational changes, we have now decided to give our jewels a new look. Our company comes back to tell the authentic beauty of the contemporary woman, with a new shooting that grants the element of surprise. As a main character for our shots we will have model and tv actress Susanna Giaroli, whom we have chosen for her ability to embody true, spontaneous and refined femininity. The idea behind the project, designed and conceived together with our marketing agency Performarsi and photographer Bessie Secor, is to capture everyday moments without artifice, enhancing the natural elegance of those who wear jewellery. Aligned with the brand’s philosophy, the concept is centred around a true woman, caught in her most intimate and relaxing moments, far from artificial and forced poses. The result will be a visual story celebrating discrete luxury, in which the jewel becomes an extension of the personality of who’s wearing it. An accessory, to make the soul shine.
From our iconic collections to the novelties of 2025
A shooting that allowed us to talk about our collections from a new perspective. Central to the shots are Peroni&Parise’s most representative collections: from Rose to Pavè, obviously passing through Modern, with its new colours playing on unprecedented and sophisticated shades, and Desiderio, with its brown diamonds adding a touch of warmth and uniqueness to our designer Lorenzo Peroni’s creations. A lot of room for the novelties of 2025, among all Inclusion, which we can’t wait to show you. Each piece will be described through the balance between spontaneity and style. It’s not merely going to be an exaltation of design, but also an emotional journey in which the jewels intertwine with natural and authentic gestures, to express a timeless elegance.
From the 20s to today: an exclusive location
The chosen setting for the photoshoot is a majestic, liberty-style house located in Thiene (VI), finely furnished with antiques and sophisticated details. A warm and refined environment, perfect to frame the figure of a feminine and intense woman, sensual without ostentation. A perfect balance between charm and authenticity, for a woman that can be fascinating with no artifice, able to shine not only thanks to the jewellery she wears, but for her innate charisma as well.